![]() Even large-scale events like KCON and the MNET Asian Music Awards show utilized livestreaming and digital effects to bring K-Pop performances to their remote audiences.Īt the same time, Gen Z represents the largest age demographic of global K-Pop fans (according to a survey analysis published by Towards Data Science), who grew up with digital platforms as their playground and tend to have a much lower tolerance for inauthentic experiences compared to previous generations. At first, this was due to necessity – in 2020 and the majority of 2021, most live concerts and fanmeets were canceled due to the health risks, and organizers were forced to consider virtual options if they wanted to hold events at all. Since the pandemic, more and more K-Pop entertainment companies have sought to evolve their groups’ concerts, concepts, and content, taking advantage of modern technology to deliver new experiences to their fans. ![]() It didn’t take me long to understand the appeal of these groups and start interacting with other fans as one of their own. As I learned more about K-Pop stan culture, I saw much of the same thing – the desire for authenticity found through the idols who could make their fans smile brightly enough to forget their troubles for a while, and the fandoms that formed around these artists. In virtual worlds, I found many other people in similar situations to my own, desperate for authentic interactions with a dose of escapism. I had very little exposure to either of the two prior to the pandemic I had only tried Beat Saber in VR once or twice, and I hadn’t listened to much K-Pop in the last decade and only knew that a lot of people liked BTS – REALLY liked them. During this time, there were two things that helped me reconnect to outside communities: virtual reality and K-Pop. Laid off from my job and unable to leave the house except for the most basic needs, even an introvert like myself began to feel more hopeless and isolated. girls come and show me something”/ “All my Indian girls come and show me something, come on, come on”.Įarlier, 769 Entertainment’s Chairman Jerry Greenberg stated that the MJ tribute project hopes to keep his legacy alive for generations to come and also celebrate the legend by keeping the spirit of diversity and unity the icon always showed through his music.It was late spring 2020, the global COVID-19 pandemic was reaching its climax, and the realities of quarantine were beginning to take a toll on my mental health. ![]() The chorus goes “ All my London girls come and show me something”/ “All my L.A. The song calls for all the girls around the world to join them and dance along. ![]() The song is co-written by Jason Derulo and the music video is packed with amazing dance moves recreating MJ’s most iconic dance steps from across different countries. On February 22, Global artist Jason Derulo, KPOP group NCT 127 and EXO’s Lay released the music video of “ Let’s Shut Up and Dance” which is the first single from Michael Jackson tribute project. ![]() EXO’s Lay, NCT 127 and Jason Derulo have released the music video for “ L et’s Shut Up and Dance” which is a tribute to legendary Michael Jackson. ![]()
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